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{{first name | Hi friend}}
Back when I first started thinking about going out on my own...
I'd sit at my kitchen table with my laptop trying to figure out what the hell to say about myself.
And it kind of goes without saying, I had no idea how to do this.
Either way...
I'd open a blank Google Doc. Stare at it. Type "About Me" at the top.
Then... nothing.
Like, what was I supposed to write?
"I help entrepreneurs achieve their goals through strategic solutions"?
(That's literally what I wrote the first time. So generic it hurt lol)
I'd spend 45 minutes writing three paragraphs that sounded exactly like every other consultant's page.
Then I'd read it back and think "this sounds like absolutely nothing."
Delete. Close laptop. Think "maybe I'm just not cut out for this."
Here's What I Didn't Realize
For months, whenever I'd try to share my story or talk about what I do, I'd say things like:
"I help founders with their positioning."
Or: "I work with entrepreneurs on their brand story."
Generic. Vague. Forgettable.
Nobody could picture what that actually meant.
Like, what does "helping with positioning" look like in real life?
You see:
I was telling people THAT I did something.
But I wasn't showing them what it actually looked like when I did it.
The Moment This Changed
Last week, a founder sent me her About page draft at like 9pm.
I open it. Five paragraphs.
"I help entrepreneurs achieve their goals through innovative strategic solutions that drive results."
Just... corporate speak. Nothing.
Could've been anyone's About page.
So I record a quick Loom. Maybe 3 minutes.
And I'm like "okay, forget all this. Tell me: what were you doing right before you decided to start this business? Like, actually doing. What time was it? Where were you? What made you finally say 'I'm done with this'?"
She rewrites the whole thing in like an hour.
Sends it back: "Holy sh!t. This finally sounds like me. Why doesn't anyone explain it like this?"
Now here's the thing...
If I told you that story as: "I helped a client with her About page yesterday. It went well."
You'd forget it immediately.
But when I tell you it was 9pm, five paragraphs of corporate speak, a 3-minute Loom, and her exact reaction?
You can picture it.
Why This Actually Matters
When you're specific, people can step into the moment with you.
Not: "I used to struggle with this."
But: "I sat at my kitchen table at 11pm on a Tuesday. Laptop open. Blank doc staring back at me. Wrote 'About Me' and then just... stopped. Had no idea what to write next. Felt like an idiot."
Not: "I help people now and it feels good."
But: "Yesterday morning, 10am call. Founder's telling me her story. She gets to this one part about why she started and her whole voice changes. She's like 'I've never told anyone this before but...' and then she shares the real reason. That's the good stuff. That's what goes in the story."
Not: "I love what I do."
But: "It's Wednesday. I'm under a tree in Jamaica drinking tea. My daughters are at school. I've got a call at 10am about someone's founder story, another at 2pm about positioning. I'm not checking email from a boss. I'm not in traffic. This is just... my normal Wednesday."
You see what I'm doing?
I'm not just saying it happened.
I'm showing you what it looked like.
The time. The place. The exact words. The reaction.
And Look
None of these are huge moments.
I'm not talking about making $100k or getting featured in some big publication.
I'm talking about:
A 9pm draft. A 3-minute Loom. A Wednesday morning.
Small moments. Made specific enough that you can picture them.
That's what makes stories stick.
Not the size of the moment. The specificity of how you tell it.
Your Turn
Think about something that happened this week.
Not "I helped someone."
But: What time was it? Where were you? What did they say exactly? What did you say back? How did they react?
Make me see it.
Because that's the difference between "yeah that's nice" and "oh shit, I can relate to that."
Tomorrow's the reveal.
I'm showing you what I've been building and how all these storytelling pieces fit together.
(And honestly, I'm kinda nervous about it lol)
Till then...
From Jamaica,
Stephen
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