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Quick question {{first name | friend}}:
Remember those 7 storytelling techniques we covered in the 2-week system?
Dialogue. Peak moments. Specificity. All that?
Those are the ingredients.
But I never showed you the recipes.
You see:
Over the past two years building content, I've realized something that changed everything.
Knowing HOW to write dialogue is one thing.
Knowing WHERE to put it in your story? That's different.
Most founders learn storytelling techniques.
But they don't learn storytelling structures.
So they end up with stories that feel... scattered.
Like they have all the right pieces but don't know how they fit together.
(Which, honestly, is where I was for the first year lol)
Here's what I mean:
You can write amazing dialogue.
You can find your peak moment.
You can add incredible specificity.
But if you don't know which STRUCTURE to use, your story goes nowhere.
Either way...
This week, I'm teaching you the 4 story structures I use for everything.
Monday: The Transformation Arc (for origin stories and case studies)
Tuesday: The Vision Builder (for sales pages and future casting)
Wednesday: The Drama Hook (for attention-grabbing content)
Thursday: The Problem-Solution Loop (for simple pitches)
Friday: When to use which structure (the complete map)
These aren't techniques.
They're frameworks that hold your techniques together.
Think of it like this:
Week 1-2 taught you how to build walls, install windows, add doors.
This week teaches you how to arrange them into an actual house.
You need both.
Tomorrow, we start with the oldest story structure in human history.
The one that's been used for thousands of years across every culture.
The one that Star Wars, Lord of the Rings, and literally every transformation story follows.
It's called the Transformation Arc.
And once you learn it, you'll see it everywhere.
Till tomorrow...
From Jamaica,
Stephen
P.S. This week is shorter. One formula per day. By Friday, you'll know exactly which structure to use for any story you need to tell.
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