Hey {{first name | friend}},
Quick update: The Yellow Bite is now The Unpolished Founder.
Same person (me, Stephen). Same stories. Different name.
Why the change?
Honest answer: The Yellow Bite was about storytelling. That's what I was selling when I started.
But I'm not just a storytelling consultant anymore. I'm building Foundpreneur. And I've realized something:
The founders who read this newsletter don't just want "storytelling principles."
They want to know how to make money.
How to run Facebook ads without burning cash.
How to price your services when you're in Jamaica serving US clients.
How that founder in Mumbai built a $28K/month Notion templates business in 11 months.
What's changing:
Old format (The Yellow Bite):
5x/week
Storytelling frameworks
principles and theory
New format (The Unpolished Founder):
5x/week (Monday-Friday)
Real business breakdowns with actual numbers
Marketing tactics that work
Founder stories from my podcast
My transparent revenue numbers
The lesson in this rebrand:
Here's what I learned building two businesses at once (Foundpreneur + this newsletter):
Your product should evolve with your customer.
When I started The Yellow Bite, my audience wanted storytelling help. So I gave them frameworks and principles.
But as Foundpreneur grew, my audience shifted. Now you're founders who need to:
Pick the right entity (LLC vs C-Corp)
Set up US banking from abroad
Price services competitively
Run profitable ads
Actually make money
So the newsletter has to evolve too.
This applies to your business:
Are you still selling what you sold 6 months ago?
Is your audience the same?
Do they still have the same problems?
Most founders keep selling the same thing while their customers' needs change.
Then they wonder why conversions drop.
Pay attention to what your customers actually ask you.
Not what you think they need. What they're actually asking for.
For me, it was:
"How much does an LLC really cost?" (not "how do I tell my story?")
"Which bank accepts international founders?" (not "what's my founder narrative?")
"How do I price my services from Holland, Jamaica, India?" (not "what's my brand voice?")
So I'm changing what I give you.
What to expect this week:
Monday: Business breakdown (real founder, real numbers)
Tuesday: Marketing tactic you can use today
Wednesday: Founder story from my podcast
Thursday: Contrarian take on founder myths
Friday: My transparent Foundpreneur revenue numbers or any random thing that pops up.
If you don't like it: Hit unsubscribe. No hard feelings.
If you're in: See you tomorrow at 6:29 am.
—
Cheers,
Stephen
P.S. This rebrand taught me something about Foundpreneur too. Founders don't just want an LLC. They want to know how to make money with it. So I'm adding business model resources to the platform. More on that soon.
