In partnership with
Hey {{first name | friend}}!
I used to think storytelling was this mysterious art form.
Like you needed some special gift or creative writing degree to do it right.
Spent months avoiding it because I thought "I'm not a storyteller."
Either way...
Turns out I was completely wrong about what a story even is.
And in this email, I'll show you the actual definition that changed how I create content forever.
Let's dive in.
The Definition That Removed All The Fear
Here's what I learned:
A story is just... something that happened.
That's it.
Real or fictional. Past or present. Big or small.
If something happened and you tell someone about it, it's a story.
Now, don't worry...
This doesn't mean it's a good story or an engaging story or a story that sells.
But it's a story nonetheless.
You see:
You don't need to be Shakespeare.
You don't need to write the next great novel.
You just need to tell people about stuff.
Stuff that happened. Stuff that could happen. Stuff that might happen.
(This realization honestly removed like 90% of my storytelling anxiety lol)
Why This Matters For Your Business
Most founders freeze up when they hear "storytelling."
They think it means:
Creating elaborate fictional narratives
Being super creative and entertaining
Having dramatic, movie-worthy experiences
Nope.
It just means sharing what happened.
Client call went badly? Story. Launch flopped? Story. Random realization at 2am? Story.
All of it counts.
The Real Question
Okay so if a story is just "something that happened"...
How do you make it good?
How do you make it engaging?
How do you make it sell?
That's what the rest of this week is about.
Tomorrow I'm breaking down the framework that's been used for thousands of years to tell the most powerful stories in human history.
(And no, it's not complicated. Well... it is. But I'm simplifying it lol)
Your Turn
Think about your day today.
What happened that was slightly interesting, frustrating, or surprising?
That's a story.
Write it down in your notes app.
Just one sentence: "Today, [thing that happened]."
Tomorrow I'll show you how to structure it.
Till then...
From Old Harbour, Jamaica,
Stephen
P.S. The best part about this definition? You already have hundreds of stories. You just didn't realize they counted.
P.S.S. If you want help identifying your best story moments and turning them into content you’ll love Live, Love, Learn Storytelling. Its only a quick investment of $7.99.
What's Inside?
A breakdown of storytelling fundamentals (so you never run out of stories)
Step-by-step storytelling frameworks to grab attention and keep people hooked
Templates & plug-and-play structures to make writing stories effortless
A storytelling checklist so you know exactly what to include
99 storytelling hooks to start strong every time
Life Time Access!!!
Why Agentic AI Becomes the CX Default
Customer conversations are no longer just automated — they’re adaptive, persistent, and agent-driven.
In 2026, the question won’t be if you use AI agents, but how you operate them safely at scale.
This guide outlines the six predictions driving the shift to agentic CX — and how leading enterprises are preparing their teams, systems, and operations for what’s next.
