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I read a lot of bios this week. Doing some research, positioning, mostly. Scrolling through dozens of LinkedIn profiles in the same five minutes.
They all started the same way.
"I'm a consultant." "I help founders grow." "I run a marketing agency."
None of that's a hook.
It's a job title pretending to be one.
A hook has exactly one job: make someone read the next sentence.
Not summarize what you do. Not establish credibility.
Just earn one more line of attention. That's it. That's the whole job description.
Job titles don't do that. They answer a question nobody asked yet — "what do you do?"
Nobody's lying awake wondering that about a stranger's LinkedIn bio.
The interesting stuff, the thing that actually makes someone curious, is usually sitting right behind the job title. And most people leave it out, like it's something to hide instead of the whole point.
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I got fired twice from the same industry. That's not my job title.
But it's a much better opening line than "storytelling consultant," because now you want to know what happened.
You're not filing me into a category. You're waiting for the rest of the sentence.
That's the difference. A job title gets filed. A hook gets followed.
So if you're stuck on a hook, don't polish your bio line.
Stop moving words around hoping the fourth version sounds smarter than the first.
Go find the weird, specific, unresolved moment hiding behind it instead.
That's the actual hook. The job description can come second. Or honestly, it can not come at all.
Stephen
PS..Im back
