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Storytelling
+4
Oct 12, 2026
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2 min read
You have a noticing problem.
Oct 9, 2026
Content on top. Businesses underneath.
Oct 8, 2026
It looks great. Nobody lives there.
Oct 7, 2026
Does my time agree with me?
Oct 6, 2026
The picture wasn't flattering.
Oct 5, 2026
Nine years in. Here's the honest accounting.
Oct 2, 2026
12 questions. Two days. The posts that worked weren't the ones I expected
Oct 1, 2026
Most newsletters ask readers to subscribe. You already did.
Sep 30, 2026
I think most rush fees are priced wrong. Here's a better way to work them out.
Sep 29, 2026
I almost cancelled the wrong tool.
Sep 28, 2026
What a bad month quietly costs when there's no one else.
Sep 25, 2026
1 min read
The problem was hiding inside the stories.
Sep 24, 2026
Reach without movement is mostly noise.
Sep 23, 2026
I think I've made this exact mistake with my own offers more than once.
Sep 22, 2026
A test I haven't run yet, and the four numbers that would decide it.
Sep 21, 2026
I think the maths on this surprised me a bit.
Sep 18, 2026
Three days in, one thing already broke.
Sep 17, 2026
Yesterday we talked about what you sell. Today, let’s talk about what happens after attention.
Sep 16, 2026
Storytelling isn't going anywhere. I just think its job is changing.
Sep 15, 2026
Which one are you choosing?
Sep 14, 2026
The trade stopped making sense once I counted properly
Sep 11, 2026
You sound like a business.
Sep 10, 2026
Your messy story just got more valuable.
Sep 9, 2026
The "but" was doing all the damage
Sep 8, 2026
Clean sentences were never the reason we trusted anyone
